Marketing Council

Mission: To develop strategies and tools to promote positive image of Topeka's business climate and quality of life within Topeka and across the country.

Goal: Create a positive image of Greater Topeka's Business Climate.
Strategy: Maintain the Chamber's website to insure current information about the Greater Topeka area is readily available.
Action Plan:

• Update website design and content.

Strategy: Provide Chamber members access to "Jobs In Topeka" information.
Strategy: Promote Chamber members among themselves and throughout community.
Action Plan:

• Business Expo.
• Buy from Chamber Members Campaign.
• Image Campaign.
• Annual Meeting.

Strategy: Promote the successes within the Topeka Business Community.
Action Plan:

• Prepare at least two "Report to the Taxpayer" documents.

Strategy: Convey actions and progress of the Chamber and GO Topeka.
Strategy: Demonstrate that Topeka's Cost of Living is lower than the national average and is a good "buy" for our citizens and potential newcomers.
Action Plan:

• Participate in the ACCRA cost of living study in January and July.

Goal: Promote the Chamber of Commerce within the Topeka Community via Ambassadors.
Strategy: Provide ribbon cutting and groundbreaking ceremonies for area businesses.
Strategy: Assist with and participate in community and Chamber events.

Goal: Encourage media participation in marketing Topeka.
Strategy: Send media releases and alerts about Chamber events.
Action Plan:

• Implement Topeka Publicity Network.
• Host regional and national reporters for tours of Topeka businesses.

Strategy: Respond to media requests for information and stories.

Goal: Assist in promoting community events, activities, and programs.
Strategy: Support promotional efforts of community assets.
Action Plan:

• Maintain Community Calendar.

Goal: Inform membership of Chamber actions, projects, and other business issues.
Strategy: Publish a monthly newsletter targeted to membership.

Goal: Provide information about Topeka to potential newcomers.
Strategy: Continue to increase information content of "overrun" section of Membership Directory.
Strategy: Encourage Chamber member firms to use the Chamber's newcomer packet for new employees.

Goal: Create an image of Topeka as an outstanding city-a safe, quality place to live, work, worship, raise children, and have fun.
Strategy: Facilitate discussion and dialogue about how to improve Topeka's image among Topeka and Shawnee County citizens and those outside the community.