Membership Council

Goal: Increase membership to 1600.
Strategy: Conduct annual membership drive.
Action plan:

• Recruit volunteer teams to sell during at least one campaign.

Strategy: Continue to sell the mission of the Chamber.
Action plan:

• Meet the new sales quota.
• Continue direct sales program.
• Print membership addendum in June 2003.
• Train new Chamber staff on membership costs.

Goal: Maintain 80% or higher retention.
Strategy: Conduct new membership receptions.
Action plan:

• Hold spring, summer, and fall receptions both morning & evening hours available.

Strategy: Maintain networking opportunities.
Action plan:

• Hold quarterly Power Breakfast meetings.
• Continue with Business After Hours.
• Continue with Diplomat Visitations.
• Add Power Networking event.

Goal: Offer benefits to meet membership needs
Strategy: Provide, review, monitor, & develop benefits for our members.
Action plan:

• Continue to research members needs.
• Create new media package for new members.

Goal: Inform and promote member firms and their services.
Strategy: Continue to let membership know of other Chamber members and their services.
Action plan:

• Continue to mail Chamber Connection.
• Provide members an opportunity to promote their businesses in Newcomer Packet.
• Mail Community Happenings monthly.
• Promote new Membership Marketing Center in Chamber Lobby.

Goal: Reward and recognize involvement in membership development.
Strategy: Continue with awards.
Action plan:

• Continue with Chairman's Club for high levels of selling memberships.
• Continue with Diplomat of the Quarter and of the Year.
• Continue with Salesperson of the Year.
• Change membership plaque to a window cling for more prominent display. Add year so general public will see if the membership is current.